Should we endorse the McPlant?

Admission: I am not a vegan. I try to have a balanced diet of both meat and plant based meals, but I have no desire to cut animal produce from my diet completely.

The rise in popularity of plant based products has saw consumer consumption in the market rise at an unprecedented rate, looking at the Google search statistics searching for the work ‘veganism’ has increased a massive 590% in the last 5 years. And the Fast food chains have started to cotton on to this growing trend.